the people we're curious about

Guests

How They Think is built around one idea: everyone has a way of seeing the world that came from somewhere.

This is where we get to know the people behind the ideas, careers, obsessions, decisions, and stories we explore on the show.

Sometimes they'll be experts. Sometimes they'll be creatives, entrepreneurs, thinkers, builders, or people with a story we simply couldn't stop asking questions about.

where it starts

Meet the Hosts

And before we started asking everyone else how they think, we figured we should start with each other.

Tyler Cobbs, co-host of How They Think
Co-Host

Tyler Cobbs

Psychology, Entrepreneurship, Marketing & Technology

Tyler is curious about people almost to a fault. His background has moved through psychology, behavioral work, entrepreneurship, marketing, technology, AI, and public speaking, but the common thread has always been the same: understanding why people think, behave, communicate, and make decisions the way they do. He is much more comfortable asking the questions than pretending to have all the answers. His brain tends to follow ideas wherever they go, which means conversations can move from psychology to business to relationships to technology to something completely unrelated within a matter of minutes.

Meet Tyler
Derek, co-host of How They Think
Co-Host

Derek

Design, Architecture & Historic Preservation

Derek sees the world differently. He is analytical, observant, detail-oriented, and deeply curious about design, architecture, history, and the way things fit together. His background in furniture, antiques, historic preservation, and interior design has shaped the way he notices details that most people walk right past. Where Tyler tends to explore possibilities, Derek tends to examine how things actually work. That difference is part of what makes their conversations interesting.

Meet Derek
Tyler Cobbs and Derek, co-hosts of How They Think

Two people. Two very different brains.

Tyler and Derek are married, co-hosts, and often looking at the exact same situation from completely different angles.

Episode 1 turns the premise of How They Think back on the hosts themselves: how they process emotions, make decisions, approach ambition, understand creativity, and learn from one another.

It's the starting point for everything that comes next.

Episode 1 Coming Soon
growing directory

More Minds Coming Soon

We're already talking with people we'd love to sit down with.

As episodes are released, you'll find every guest here along with their story, episode, and the questions that sent us down the rabbit hole.

entrepreneurscreativesthinkersbuilders
know someone interesting?

Know someone we should talk to?

We're interested in interesting people, not just impressive résumés.

If there's someone whose story, work, perspective, or way of thinking makes you want to ask more questions, we want to hear about them.